RGA Media Services: Blog http://rgamediaservices.zenfolio.com/blog en-us (C) RGA Media Services (RGA Media Services) Wed, 28 Mar 2018 18:43:00 GMT Wed, 28 Mar 2018 18:43:00 GMT http://rgamediaservices.zenfolio.com/img/s6/v143/u546604638-o784114720-50.jpg RGA Media Services: Blog http://rgamediaservices.zenfolio.com/blog 79 120 Our Promsie To You http://rgamediaservices.zenfolio.com/blog/2017/1/our-promsie-to-you The New Year opens the floodgates of opportunity for everyone to increase their business footprint.  RGA Media Services is not exempt from this philosophy as we seek to begin a business relationship with you.  Therefore, I would like to share with you the RGA Media promise to our customers.


The RGA Promise:


  1. To provide our agents with the best possible images at a reasonable price to successfully market their real estate listings.
  2. Ensure courteous customer service in all aspects of the photography process.
  3. Guarantee quick and easy delivery of your fully edited images.


Three simple promises that make using RGA Media Services an easy decision for any real estate agent who wants to take their business to the next level.  Best wishes for a successful 2017 and we look forward to working with you on your next listing.




Gerard Ferraioli









(RGA Media Services) http://rgamediaservices.zenfolio.com/blog/2017/1/our-promsie-to-you Mon, 16 Jan 2017 21:14:58 GMT
A Tale of Two Listings http://rgamediaservices.zenfolio.com/blog/2016/9/a-tale-of-two-listings If you only use a professional photographer for listings of high end homes; what are you saying to all your other clients? I became aware of this when an agent contacted me to photograph a listing. RGA photographed a four bedroom, 3200 sq. ft. home and the agent was very pleased with the images.

Their website however, told a tale of two listings. They had images taken by RGA that were clear, crisp, well exposed, and had pleasing compositions, but on the other less pricey home, they were dark, blurry, crooked, and poorly composed. What did this say to the other client? Doesn’t my home demand professional images too?

More importantly, what does it say to prospective clients? If they see that you have different levels of service based on price, they may take their business elsewhere. You might have lost a client before they even picked up the phone to call you.

(RGA Media Services) http://rgamediaservices.zenfolio.com/blog/2016/9/a-tale-of-two-listings Tue, 20 Sep 2016 04:49:05 GMT
Preparing Your Listing For a Professional Photo Shoot http://rgamediaservices.zenfolio.com/blog/2016/8/preparing-your-listing-for-a-professional-photo-shoot The camera sees everything.  Therefore, you need to make sure your listing is in the best possible condition when being photographed.  Based on past experiences, RGA Media has generated a guideline to help the homeowner prepare for their photo session. 


Exterior Preparation:

  1. Cut grass and remove clippings.
  2. Trim, prune, all trees, shrubs, or other bushes.
  3. Add flower arrangement to front entrance.
  4. Place garbage cans inside garage.
  5. Remove any outdoor toys or other clutter.
  6. Remove alarm company or other security sign from lawn.
  7. Clean all walkways and driveways.
  8. Straighten all lawn furniture (open umbrella).
  9. For twilight images, makes sure all outdoor lights are in working order.
  10. Remove any lawn equipment (mowers, rakes, shovels) and neatly wrap or remove all garden hoses.
  11. Do not leave any vehicles parked on the driveway or in front of the house.
  12. If a pool is present, make sure water is clean and clear.  Remove all pool toys.


Interior Staging:

  1. General requirements:
    1. Sweep all floors and vacuum all carpets.
    2. Dust all furniture.
    3. Straighten curtains and open shades or blinds.
    4. Turn off all ceiling fans.
    5. Remove Fido’s water and food dishes, bed, and toys.
    6. Clean windows, mirrors, and all other glass items.
    7. Remove books or magazines from tabletops.
    8. Lighting:
      1. Make sure all light fixtures are working properly.
      2. If possible, make sure all light bulbs are the same type for consistent lighting.
      3. Turn on all lights 5 minutes before scheduled shoot to give ample time for warm up.
  2. Kitchen:
    1. Remove all clutter from refrigerator surface (magnets, artwork, fingerprints).
    2. Clear all items from counter-tops (coffeemaker, toaster, blender).
    3. Store away all cleaning supplies.
    4. Hide garbage can.
  1. Dining Room:
    1. Straighten table and chairs.
    2. Set table with formal dishware, glassware, and utensils or add a low profile floral decoration to center of table.
  2. Living/Bonus Rooms:
    1. Turn off computer and TV screens.
    2. Remove any extensions cords that are visible.
    3. Remove personal items (pictures, artwork, and paperwork).
  3. Bedrooms:
    1. Make sure beds are made.
    2. Remove any personal items from dresser tops.
    3. Remove any throw rugs that break up the flooring.
    4. Hide garbage cans.
  4. Bathrooms:
    1. Clean mirror.
    2. Straighten towels on towel rack.
    3. Remove garbage can.
    4. Remove clutter from counter including personal items.
  5. Closets (walk in only):
    1. Straighten all clothing items on racks.
    2. Remove all clothing, or other items from floor.


(RGA Media Services) http://rgamediaservices.zenfolio.com/blog/2016/8/preparing-your-listing-for-a-professional-photo-shoot Tue, 02 Aug 2016 17:49:40 GMT